Cost of Maintenance of a Physical Store
When one compares the cost of maintaining a physical store with that of selling artificial earrings online, it absolutely laughable with the amount that one incurs in maintaining a physical store. Establishment expenses like rent of the shop on a busy street which is generally high, glass shelves all across the shop to display the earrings neatly, expensive ceiling lights so that the shine in the fashion artificial earrings, cost of keeping a separate inventory, heavy electricity bills due to the high quality lights and several other expenses are what ultimately effect and raise the price of the fashion earrings. These sky rocketed prices are essential for shopkeepers to get a profit over and above all the expenses that they have incurred from a size of potential customers limited within the city with rigorous competition from competitors targeting the same small number of potential customers.
While in an online store there nearly any expenses to maintain a physical store, since there isn’t one. This makes their prices more realistic and as close to the actual value of the fashion earrings as possible.
Material costs are extremely low:
As compared to physical store, the cost of materials acquired to create fashion earrings is very low. Although materials used to create artificial earrings are already low, if you buy in bulk the cost falls even further more. Since the number of clicks on a successful fashion artificial earrings web-store will always remain way higher than footfall on a successful physical store, the inventory stock of the online web-store will be far more than that of the web-store. The more you produce and sell, the more further your material costs fall, since you are buying materials in higher volumes.
Accessibility is very easy
This may seem a little vague, but here accessibility means a two-way accessibility. Customers can easily access to fashion earrings online with the only requirement being a working internet connection. While on the other side web-store brands like silvershinejewellery.com can access customers easily through simple SEO and social networking sites like Facebook, Instagram , etc.
This two-way ease in accessibility of buyers and sellers of fashion earrings results in heavy transactions. A market where buying and selling is so easy attracts more sellers which leads to growth in competition which drops prices of fashion earrings in the market.
Hence, such each in accessibility ultimately benefits the customers of the markets and the thriving surviving sellers of the market.
International Reach of Customers for Fashion Earrings
Unlike a physical store that has access only to the potential buyers of fashion earrings within the city (or in rare cases if it’s a very famous bazaar it may be a country at the most) a web-store can be accessed by anyone with an internet connection from any part of the world. This means that a fashion artificial earrings web-store has a potential of having 3.2 billion customers that have access to the internet according to the census of 2015. The mammoth volume of fashion earrings that a web-store can sell causes an immediate drop in price. This happens because once a very successful web-store reaches on top in order to sustain that status they at times drop prices heavily to continue to stay on top. And once they have sustained that period of volume selling of fashion artificial earrings they gradually raise their prices after earning trusts of their loyal customers. Providing after sale services to your customer is a factor that matters a lot here, and so there are numerous other factors like that. But from a price point, the more the reach the more the prices can fall. Hence amazon.in which once used to sell really cheap fashion artificial earrings today does not sell those anymore.
Marketing Fashion Artificial Earrings
Fashion artificial earrings sold by a physical store would involve a lot of marketing costs but transferability of that marketing will always remain low unless it is an already established and well known brand.
Lets consider a web-store X selling fashion artificial earrings and a physical store Y selling similar fashion artificial earrings
Today the world leaning so much towards digital marketing in for both online websites and physical stores the conversion rate for the web-store selling fashion earrings will be far more than that of a physical store. With most of the potential buyers (of imitation earrings web-stores or physical stores) accessing the internet today, if a they come across an advertisement for a physical store selling a fashion earrings they’d have to visit to check all what is mentioned on their advertisement, and finally take a call on shopping from the store. But fashion earrings web-store advertisements always provide their website URL online which means ad viewers can instantly visit the website, and if they like it then take a call on shopping from there. This is evident that the conversion rate is far more in terms of running a web-store marketing campaign for artificial earrings than that of a physical store’s.
Zero Construction Costs
Sometime physical store owners build their shops from scratch, or even if they rent out a shop space they first might come across issues with the construction, might need a coat of fresh paint every now and then. These kinds of construction costs of a fashion earrings physical store are unquestionably absent when it comes to selling artificial earrings online.
Get more similar information @ https://silverfashionjewellery.jimdofree.com/2019/08/22/how-fashion-earrings-have-silently-completely-transformed-instagram/
